In Silcon we are constantly looking for technologies to be one step ahead and help you in the digital transformation of your company, today we want to update you on what is being talked about and will be a trend in 2022.
Chatbots and Assistants
According toindustry projections, the market value of voice shopping will reach approximately 40 billion by 2022, and consumer spending through assistants is also expected to reach 18%.
Start using chatbots to refine and automate customer service needs, handle customer inquiries efficiently 24 hours a day, every day of the year, also help in the buying process in your e-commerce, it is certainly a necessary tool for your marketing strategy, if you do not have them yet, it is a good time to involve it in your 2022 strategy.
AI in digital marketing
Artificial intelligence is used by many companies in all sectors, including retail, banking, healthcare, we use AI for marketing purposes, segmentation and as a tool to optimize your campaigns and way to contact your customers or prospects, using navigation data and even predict purchases on your website.
AI is transforming the way marketers approach digital marketing and companies should also consider using this technological tool.
User-generated content is most important
User-generated content is what customers create without direct interference from a brand or company. We are talking about the reviews created by your customers, recommendations, videos showing using your brand.
Your sales team will have more and better opportunities to market your company's products or services. In addition, it will improve the processes and quality of closing.
Personalized experiences
What adds value to your consumer’s purchase? According to a study by the consulting firm Accenture, 91% of consumers say they are more likely to buy from brands that provide them with personalized offers and products that generate a relevant experience, which gives added value to the product that your consumer buys and makes it different and authentic, in a competitive market.
Some examples:
Amazon, Netflix, websites and apps offer personalized content and suggestions.
We believe these trends are just a taste of what’s to come in 2022 in trending digital marketing topics. If you want to know more about this movement or want to implement them in your company, write to us, we will gladly guide you to the digital transformation of your company.
