Advertising as an industry is known for its constant paradigm shifts. This is because ways to capture consumers’ attention are still being discovered. Now the novelty in advertising is artificial intelligence (AI).
What is Artificial Intelligence?
Artificial intelligence is a simulation of human intelligence, in machines that are programmed to mimic our intelligence.
It’s like taking a reasoning that a human does and, using different methods, performing it with a computer. Because of the power of computers, an AI can do things better than a human. It reduces the time and resources required to perform such reasoning. That said, there are some areas where the AI outperforms the human by far as in a game of chess. While in others, such as art, humans are far ahead.
AI in advertising
In the area of advertising is one of those fields in which AI can outperform the human as something very useful in knowing when, how and to whom to send advertising is to process information. Something in which AIs excel.
It is believed that there is an opportunity for AI to shape the industry. Just as it happened with programmatic advertising years ago.
AI can provide predictive analytics on consumer behavior. This can be greatly leveraged to know when, what and how to show advertising to the consumer. Another advantage of this is that AI handles data responsibly. It is believed to be a suitable solution in the future as it respects your privacy.
Artificial intelligence has already transformed many industries such as finance, insurance, healthcare, among others. And you’re seeing success in how advertising is starting to change.
The winds are shifting once again, and the forefront of the industry is turning its attention to AI.
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