Landing pages are types of pages of a web portal that have a specific objective. These sites have fewer resources than a classic site, focusing only on the offer provided by the site.
The main point of an Inbound Marketing plan is to attract the right population. And more than that, it should be able to make them want to consume more content and thus, walk through the funnel and become consumers.
For that reason, we are going to teach you everything you need to know, not only to understand more about landing pages, but also to generate a plan and use the type of landing page that is right for you.
What are Landing pages?
Landing pages, also known as landing pages, have as their primary focus the conversion of visitors. They are pages with few resources and focused on an exclusive CTA, avoiding distractions and guaranteeing the desired conversion in your Digital Marketing tactic.
Imagine the following scenario: you are attracting millions of visitors every month to your blog and web portal, yet you can’t take them to the next step, which is to continue walking down the sales funnel to purchase.
In theory, each of these visits are great, but in practice they don’t really impact your business.
To this end, concrete pages are generated, leaving aside resources that distract the customer’s attention, such as menus, excessive writing or other indispensable information within the specific objective: to make the customer take an action.
Types of landing pages
There are different types of landing pages; you can select the most suitable ones that can offer life to your marketing process.
Category Landing page
Once users search for a specific product, instead of taking them to the primary page, have them land on an optimized category page that appeals to them.
This way you will prevent them from browsing the entire site and they will desist before making the purchase.
Landing page launching
Create a limited menu placeholder if you plan a launch, because in that sense you will call to action for the specific offer.
It is preferable that you do not integrate external links and limit the navigation possibilities, since in this way you will not distract the customer.
Landing page with form
If you want to obtain data to produce leads, add a form with an instant and forceful description of what problem your audience is facing and how you will solve it. Give cost content such as eBooks or a podcast, exemplifying.
Remember that contact information is the basis of a personalized and important marketing plan.
Landing page on Facebook
Once your goal is to optimize the Facebook page, accommodate landing pages and add calls to action.
Incorporate several links to your website where there are questionnaires, since this social network is positive as a linking channel between the company and the potential buyer.
Landing page click-through
To lead the customer to a direct purchase, create a click through page, which usually leads to an offer or a trial period, whether it is a program, an educational program or a service.
Do not put more than the button for the purchase, since any other relation can make the customer run away.
How to make a successful landing page?
A landing page, as mentioned above, is a must-have tool in your inbound marketing tactics. Optimize and create an innovative design that goes hand in hand with the image of your organization.
If you offer content, it has to be created especially for your audience. Once you think first of the buyer, their experience will be more pleasant and important, which means that your business will have an extraordinary promotion.
Now that you know what types of resources work for all the different types of audiences in your market and industries, you will be able to conceptualize more accurately the resources that will be useful to capture their attention once they land on your landing page. For that, generating profiles and considering your buyer persona is important.
Additionally, examine what type of content you are offering. Is it an ebook? A free trial? A webinar recording? Depending on the format, you will have the possibility of having in your landing page, in one way or another, the resources that you know will help you increase your conversion rate: How descriptive should the form be? Will you use little or a lot of text? Will you add any testimony?
Source: Hubspot
